HOW ZAPPOS BUILDS BRAND CULTURE

Liquid Agency Brand Summit 2011: Robert Richman from Liquid Agency on Vimeo.

Liquid Agency Brand Summit 2011 interview with Robert Richman, product manager for Zappos Insights. Richman discusses how Zappos builds brand culture. The theme for this year’s Brand Summit, held at the Four Seasons Hotel in Silicon Valley was Brand Transformation. Watch all the Summit interview on the Liquid Agency Channel.

One thought on “HOW ZAPPOS BUILDS BRAND CULTURE

  1. Amure says:

    Unfortunately, the smoother taeklr is Lindsey Graham. He knows more off the cuff. He uses stronger, more emotional rhetoric. He is better and more experienced at using quick one-liners. And, equally as unfortunate, those are the inconsequential things that persuade people.

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