Identity Design | Web Design | Collateral Materials

Client Brief: Design a brand identity that personifies the company’s unique position to be the first inter-tribal private equity firm in the United States. It is the first and only fund of it’s kind to bring together sovereign Indian nations and a U.S. financial institution.

Creative Strategy: The client requested a dream catcher and the feel of the old American southwest. The logo was designed with particular reference to the flower of life which is formed by the threads in the Dream catcher; the flower of life is a universal symbol with multiple meanings including unity. The colors palette is taken from southwest terrains using images of the earth, the rocks, the sky and the plants of the southwestern deserts of the U.S.

Website for First Nations Capital Partners