I started to watch this video yesterday on House Industries’ blog while prepping for my typography class, I had to rush off so I wouldn’t be late — when I mentioned it in my class, my students told me it was all over Facebook.

Well, even if you aren’t trying to be the next SMM guru, using Facebook, Reddit and the like (my personal Fav is Pinterest, right now) there is a great lesson on success strategies in this video.

If you haven’t seen it yet- a little boy lives his passion, becomes an innovative genius, who builds a sophisticated business model at the age of 8, delights in every detail and effortlessly applies conviction in his brand offering, even when nobody shows up. I don’t want to spoil the ending for you so if you haven’t seen it, watch it now.



Great job, again House Industries and Andy Cruz- kudos on the video, the kind deed, the successful viral campaign and nice plug for Cooper Black.

Which type of social media do you find most effective in marketing your buisness and how does it help you connect with your audience?


  1. Birkan says:

    It’s interesting how you state in your prlifoe that you were not involved in the new high school boundary decision making process however your home resides within the new high school’s boundaries. I might add that your home (based on public information) is much further than mine and I am walking distance to the new school but yet my children cannot attend it due to the way the boundaries were set. It was a travesty the way the entire boundary issue was handled and completely reeks of favoritism by Superintendent Smith. It’s not a big secret that the Superintendent always favored one boundary scenario and now I can only wonder if it was to reward those that worked on passing his bond measure other pet projects. Just to let you know, I also voted for approval of the bond measure and that is what infuriates me even more. To have been fooled into thinking that this measure would benefit the entire community after the new high school was built. In actuality this was not the case and only a select few benefited. I am not pointing any fingers but I would like to remind you that now that you have been elected to the City Council you are here to serve the ENTIRE community. This is something that Superintendent Smith and the former school board completely lost sight of back when they decided on the new high school boundaries. Thanks for listening.

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