Brand Management Course


Lindsey Baker Design was commissioned by Knowledge City to create a course in Strategic Brand Management.

Before the latter part of the twentieth century brands were primarily household goods simple everyday products that were used in band replaced the logo or mark was a symbol of consistency.  Today there is a proliferation of goods and services due to the technological revolution and globalization of the marketplace each year the average individuals bombarded with hundreds of thousands of marketing messages products and services choices.

Click below to watch the introduction:

Baker’s Strategic Brand Management Lecture

Topics Include:

  • Introduction to Branding
  • Research the Target Audience
  • Brand Strategy
  • Marketing Concepts
  • Creative Strategy
  • Generating Brand Awareness
  • Managing the Brand Over Time