Identity Design | Collateral Materials
Client Brief: First Nations Capital Partners a tribal-owned private equity fund needed a brand identity system for one of their recent acquisitions. The stakeholders of the newly acquired PRC Composites wanted to capture the essence of an all-American brand but also wanted to acknowledge their new Native-American tribal partners. Some of the symbolism requested was the American Eagle, a Thunderbird, the U.S. flag incorporated with the idea of a forward moving enterprise.
Creative Strategy: Lindsey Baker Design was inspired by the brandiang of the Obama campaign because it communicated traditional American history and values; but also because it encompassed inclusiveness and change . She was particularly inspired by the color palette. She also used abstract symbolism as requested by the client. The American flag is hidden within the abstract wings of the bird. The brand Identity was to be used in multiple types of media including signage, business package, business cards, website and business presentations.