Identity Design | Collateral Materials
Client Brief: This acquisition of First Nations Capital Partners wanted to capture the essence of an American brand with acknowledgement of their new tribal partners. they requested symbolism such as the American eagle, a Thunderbird, the U.S. flag and the idea of movement.
Creative Strategy: I was intrigued by the graphics of the Obama branding campaign, but I also used a lot of abstract symbolism as requested by the client. The American flag is hidden within the abstract wings of the bird.