Whether you plan to be the next best selling author or just want to tell your brand's story to your target audience, I think this video is worth watching. Two of my favorite authors and "Earls of Enlightnement" Tim Ferris and Jack Canfield cast some pearls of wisdom on us. Take a look…
Keynote Presentations
DESIGN ENTREPRENEUR LECTURE
Here is the lecture I presented to my class this week to kick off the class on Design Entrepreneurship. You can click to Download INTRO TO CLASS.
WHAT SUCCESSFUL BRANDS KNOW
The key to success is to be an innovator, not a competitor. “Zig when the competition Zags.” – Marty Neumeir branding expert – Liquid Agency
COLLABORATION IS THE KEY TO SUCCESS
Build a mastermind with your team and the synergistic power will transport your brand to the top.
DEMOGRAPHICS – FNDING A WAY IN
Here are the top three consuming populations, each having distinct characteristics.
Start from a place of not knowing and go from there.
THE KEY BRAND MESSAGE
How to find the key brand message and catapault your brand to success. Learn how the brands like
Altoid’s, Apple and other top brands do it.
HOW ZAPPOS BUILDS BRAND CULTURE
Liquid Agency Brand Summit 2011: Robert Richman from Liquid Agency on Vimeo.
Liquid Agency Brand Summit 2011 interview with Robert Richman, product manager for Zappos Insights. Richman discusses how Zappos builds brand culture. The theme for this year’s Brand Summit, held at the Four Seasons Hotel in Silicon Valley was Brand Transformation. Watch all the Summit interview on the Liquid Agency Channel.
CAINE’S ARCADE – READY TO QUIT – WATCH THIS
I started to watch this video yesterday on House Industries’ blog while prepping for my typography class, I had to rush off so I wouldn’t be late — when I mentioned it in my class, my students told me it was all over Facebook.
Well, even if you aren’t trying to be the next SMM guru, using Facebook, Reddit and the like (my personal Fav is Pinterest, right now) there is a great lesson on success strategies in this video.
If you haven’t seen it yet- a little boy lives his passion, becomes an innovative genius, who builds a sophisticated business model at the age of 8, delights in every detail and effortlessly applies conviction in his brand offering, even when nobody shows up. I don’t want to spoil the ending for you so if you haven’t seen it, watch it now.
Great job, again House Industries and Andy Cruz- kudos on the video, the kind deed, the successful viral campaign and nice plug for Cooper Black.
Which type of social media do you find most effective in marketing your buisness and how does it help you connect with your audience?
A REALLY STRONG CASE FOR OPTIMISM
Onstage at TED2012, Peter Diamandis makes a case for optimism — that we’ll invent, innovate and create ways to solve the challenges that loom over us. “I’m not saying we don’t have our set of problems; we surely do. But ultimately, we knock them down.”
ART STUDENTS BECOME ENTREPRENEUERS
Last fall the folks at Etsy gave a talk at the Rhode Island School of Design about the realities of starting a creative business. Art school students are starving for this information, and RISD is one of the institutions starting to feed that hunger. The RISD Mindshare, the event I participated in, was part TED-esque inspiration, part no-nonsense practical advice. You can watch videos of the talks at the Mindshare website.
TIM FERRIS – THE FOUR HOUR WORK WEEK
A QUOTE FOR TODAY…
I usually post on subjects that I think will interest my student readers such as how to be a better designer or (for my clients) things I believe will help them run your business more efficiently and successfully. But today I am going to be starting a new series of quotes and recommended reading. These are things that I believe most people focused on being successful think about and would enjoy hearing more about. Let me know what you think…
"When we get out of the glass bottle of our ego, and when we escape like squirrels in the cage of our personality and get in the forest again, we shall shiver with cold and fright. But things will happen to us so that we don't know ourselves. Cool, unlying life rush in, and passion will make our bodies taut with power. We shall laugh, and institutions will curl up like burnt paper." – D.H.Lawrence, "Escape"
BARACK OBAMA AND A FEW GOOD DESIGNERS
I wanted to share this inspirational resource with you. This is not a political endorsement for Obama, but rather a vote of admiration for the brilliant branding campaign that catapulted him from obscurity to the White House. The process was chronicled by Scott Thomas and features the work and writings of some of the most influential graphic designers and visual communicators of our time.
It takes you through the process steps of how the now famous Obama identity (the other big “O”) was developed, but delivers much more then a lesson in logo design.
I suggest that is like taking a master class in branding, but more entertaining. The visual design is stunning and timeless. You’ll get insight into the strategy of success and the inner workings of a political campaign. Imagine having a presidential candidate as a client? To learn more click on this link.
BUILDING YOUR BRAND BY TELLING YOUR STORY
I shared this FREE book Believe Me Story Manifesto for Change-Makers and Innovators by Michael Margolis on how to build your brand's story with the students in my Corporate Communications class. I think it clearly explains through the voice of many very successful individuals including Barack Obama; how being a master storyteller can lead to immeasurable success for your brand and for you.
Here is a link to Download BelieveMeStoryManifesto_ReadandShare
The author writes:" If you are trying to influence, persuade or convince others to believe your message, you need to read this book." Michael Margolis.
The best way I can describe what is meant by brand story is that is a "truth" that is created and later becomes true, because it is accepted and believed by the masses (or your target audience). In other words, when the public agrees with the brand story, it is considered true until someone or something disproves it.
Consider this quote by Seth Godin author: Tribes: We need You to Lead Us: " Great Stories agree with our world view. The best stories don't teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place."
I highlighted some of the material I thought explains the author's points but I am sure you will want to read the whole thing. You can visit his website for more resources at Get Storied.com
Here is a link to Download BelieveMeStoryManifesto_ReadandShare
Synergy Creative 