Y Conference 19 – Highlights

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The theme this year was curiosity.
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Jake Lefebrue of Design Army gave an amazing talk about the agency and their process and how sketching is key to their concept development.
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Lindsey Baker and Rufus Deuchler, Adobe Evangelist talked about the future of web design and Adobe Muse.
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Chip Kidd, award-winning book jacket designer was entertaining as always. I will be posting a video of his talk in a future blog post.
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My collegue Richard Ybarra, Professor and lead faculty at the Art Institute of California,San Diego and I had fun at the after party.


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Brand Identity, Web Design

Objective: To design a brand identity system for a new spa for women specializing in all natural products and promoting a healthy lifestyle.

Designer: Jessica Diaz

Instructor: Lindsey Baker

Process: Students start out by creating mood boards, brainstorming and developing the brand identity. For the website, the planning starts with a sitemap and wireframe, then web layouts. Finally a promotional item was required to serve to build brand recognition and word of mouth advertising.
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copyright 2012 Jessica Diaz – all rights reserved

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Learn WordPress – Free download

Here is a download from a workshop I teach on WordPress

I teach at the Art Institute of California – San Diego and for the past two quarters I have been teaching a workshop in how to use WordPress. In a forum through AIGA that I participate in a former AI student asked me if I could share the resource so here it is.

This is a good place to start, when I first started using WordPress, I was clueless and it was daunting. There are so many variables, so I hope this helps anyone interested, in getting started with WordPress.

Download How To Use WordPress 11-13

If you need to learn Coding and CSS, there is an excellent class at Aquent Gymnasium. Other places I like learning programming and business subjects for free are Udacity and Khan University.

Hope this helps!

Working with Clients – the design process

I came across this article in the New York Times about the redesign of the famous NY restaurant Tavern on the Green's logo. As is the case many times, the client didn't know exactly what they wanted and the designer (Designer: Nicole M. Hagedorn) went through 17 versions before coming up with a final solution that the client accepted.

I like to show this type of example to my students, since I know that they often get frustrated with me (I usually do know what I am after — stronger, more unique design solutions) for pushing them to continue to try different design solutions, when they have settled on one to fulfill an assignment. This process is typical in working with clients even though most of us don't enjoy it – it is part of the design process. If you only have one idea and you are married to it, what will you do when the client rejects it?

Here is the original logo:

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Here is the final solution:

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Credit Designer: Nicole M. Hagedorn


Worldstudio AIGA Scholarships Help The Next Generation of Diverse Creative Talent

Pivot moves into production

One of the 2013 Idea Award winning projects, Pivot, is moving into the production phase. With a boost from their Design Ignites Change award money, the product–discrete messaging about human trafficking hidden inside a sanitary pad–has moved beyond the prototype phase and is ready to go into production. They launched an Indiegogo campaign to raise funds in order to produce 20,000 units, which is the minimum order required by their vendor. Please consider supporting to help get this valuable information to potential human trafficking victims.


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