I came across this article in the New York Times about the redesign of the famous NY restaurant Tavern on the Green's logo. As is the case many times, the client didn't know exactly what they wanted and the designer (Designer: Nicole M. Hagedorn) went through 17 versions before coming up with a final solution that the client accepted.

I like to show this type of example to my students, since I know that they often get frustrated with me (I usually do know what I am after — stronger, more unique design solutions) for pushing them to continue to try different design solutions, when they have settled on one to fulfill an assignment. This process is typical in working with clients even though most of us don't enjoy it – it is part of the design process. If you only have one idea and you are married to it, what will you do when the client rejects it?

Here is the original logo:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here is the final solution:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Credit Designer: Nicole M. Hagedorn

TO VIEW THE ENTIRE DESIGN PROCESS CLICK here