DESIGN ENTREPRENEUR LECTURE

Here is the lecture I presented to my class this week to kick off the class on Design Entrepreneurship. You can click to Download INTRO TO CLASS.

 

WHAT SUCCESSFUL BRANDS KNOW

The key to success is to be an innovator, not a competitor. “Zig when the competition Zags.” – Marty Neumeir branding expert – Liquid Agency

 

 

COLLABORATION IS THE KEY TO SUCCESS

Build a mastermind with your team and the synergistic power will transport your brand to the top.

 

 

DEMOGRAPHICS – FNDING A WAY IN

Here are the top three consuming populations, each having distinct characteristics.
Start from a place of not knowing and go from there.

 

 

 

THE KEY BRAND MESSAGE

How to find the key brand message and catapault  your brand to success. Learn how the brands like
Altoid’s, Apple and other top brands do it.