Steve Jobs Talks About The Three Things to do Before You Die
Post Script: I toyed with taking this post down, but I think the message is something that Jobs left as part of his legacy… I wanted to pass this video along from Steven Jobs about connecting the dots along your life’s path and how typography changed the world.
Tim Ferriss Talks About How to Make Your Company Sellable
I know that this may be a bit premature or most of you, since my readers are typically fledgling entrepreneurs developing their dream into a real flesh and blood company, but I am intrigued by this fellow and decided to re-blog one of his posts about selling one of his companies.
It’s something to think about, because it very well may happen to you when you accomplish your goals of building a business the is successful. What I got from it was, he was willing to take less money for more freedom meaning, less personal obligations or strings related to the deal.
Here is an excerpt and link to the article:
“Didn’t you write that you believed BrainQUICKEN couldn’t be sold?” The question — a common one — was from writer John Warrillow and for an article in Inc. Magazine. The embarrassing answer was “yes.”
In 2005, I had assumed it was impossible to sell my then start-up and, as with most assumptions, I was dead wrong. I sold BrainQUICKEN in 2009 and learned volumes in the process. For example: counter to expectations, I ended up caring more about lack of strings than maximizing price… Several chess moves into price negotiation, after the suitor and I had arrived within 10% of each other, I offered to reduce the asking price 20% in exchange for the elimination of most “reps and warranties.” This would give me a clean break, financially and emotionally, and it would dramatically speed up the sales process.
I don’t regret that apparent “concession” and would make the same decision in a heartbeat. If I’d been tied to the business, I doubt The 4-Hour Body would have been written. Lessons learned, part deux: branding and customer databases are sometimes worth as much as defensible “hard” intellectual property. This realization eluded me for years, and in retrospect, it was ridiculous self-denial. Trademarks and distribution relationships can be sold at a handsome profit, both of which I’d undervalued, blinded by my own hands-in-the-air resignation related to lack of patents. Silly rabbit.”
Russel Simmons – Vision of a Successful Entreprenuer
I wanted to launch this page with a profile of one of my favorite entrepreneurs alive today. I picked Russel Simmons because he has made his fortune leveraging the talents of under-represented creative individuals to launch lucrative enterprises such as Def Jam and Phat Farm. I love his philosophy of supporting up-and- coming creative talent; helping others to succeed and in turn becoming more successful himself. Simmons see opprortunities that others are blind to.
“Simmons says he simply gives an untapped market what it wants when no one else will. “No one wanted to make a movie about rap, so I had to make a movie,” he says, referring to 1985’s “Krush Groove,” which he co-produced. “I couldn’t find anyone to do fashion design with, so I had to start a fashion design company. I’m a servant to the hip-hop community. That’s basically the way these entrepreneurial things become expressed. You’d be happy to work with somebody, but nobody wanted to work with you.”
Read the entire article by Josh Dean
How did he do it? Here is a list of: Russell Simmons’ best moves By Kristin Ladd
1978 As a sociology student at CCNY, Simmons begins promoting rap acts and managing Curtis Walker (aka Kurtis Blow).
1979 Quits school and launches Rush Productions.
1982 Signs his little brother, Joey (aka Rev. Run), and unleashes Run-DMC’s monster single, “It’s Like That,” in 1983.
1984 Creates the Def Jam record label with producer Rick Rubin. The next year, a CBS distribution deal makes Def Jam the largest rap label in history; the roster now includes Slick Rick, Public Enemy, the Beastie Boys, EPMD, 3rd Bass and Onyx.
1991 Debuts Russell Simmons’ Def Comedy Jam on HBO. Over seven seasons, it becomes a showcase for black comedy stars including Martin Lawrence, Chris Rock, Jamie Foxx, Bernie Mac, Cedric the Entertainer, D.L. Hughley, Steve Harvey and Chris Tucker.
1993 Unveils a men’s clothing line, Phat Farm, which later generates a women’s line, Baby Phat. Will sell both labels for $114 million in 2004
1996 Produces Eddie Murphy’s comeback film, The Nutty Professor, grossing over $273 million in sales worldwide. .
1999 Before the music industry collapses, sells the last of his shares of Def Jam for $100 million to the Universal Music Group. Stays on as a titular chairman.
2001 Russell Simmons’ Def Poetry Jam debuts on HBO. Becomes co-chairman of the Hip-Hop Summit Action Network, a philanthropic group focused on educational projects and social change.
2005 Teams up with Unifund Corp. to launch UniRush Financial Services and the Rush Visa card. UniRush now has revenues of more than $1 billion a year.
2008 Creates Global Grind, a hip-hop blogging site with a political edge and 40 million fans.
2008-09 Launches Argyle Culture, a men’s clothing line at Macy’s. Follows up with a more affordable preppy knockoff, American Classic for Wal-Mart. Envisions its future as “”huge.”
The Business of Selling Your Creative Ideas and Products
This section of my blog will deal with providing resources on the subject of selling creative products and services.
More and more artists and designers in this digital age are becoming entrepreneurs and I don’t mean only by opening their own design studio. The resources are now available to easily and inexpensively self-publish. Many run successful blogging businesses where they share design resources and teach design tricks and tips. And, it is not very difficult to get products manufactured (overseas and at home) using a “just in time” business model, meaning producing the product after the sale is made. But unfortunately only a few creative schools are offering an education in entrepreneurship. Most people are getting their education in the forums of sites like Etsy.com, an online marketplace to sell all things handmade. Etsy is all about how to quit your day job and open yor own business.
There is (of course) a lot to it aside from having the talent is takes to come up with an idea or create a product. Remember the four “p”s of marketing. I’ll cover more on these in later posts.
There have been a couple of books published on the subject of Design Entrepreneurs by Steven Heller. In the first book “The Education of the Design Entrepreneur”, Heller asks “… your not just a designer anymore are you?” This makes me feel a little better since I have been criticized by a few of my fellow artists “as selling out” since I opted for an MBA degree over an MFA degree. But gloating aside, I think this is a subject that will be of interest to many and I hope to learn a lot myself in doing the research. In addition to getting the scoop from people in the creative industries, I plan to feature some very successful entrepreneurs who are not artist per se. My next post will be on Russell Simmons.
My first literary recommendation is a book that came out recently called “Design Entrepreneur – Turning Graphic Design into Products that Sell by Steven Heller, published by Rockport Press. You can look inside the book on Amazon by following the link above.
Also, I recommend reading INC magazine and you guessed it — Entrepreneur magazine. There are great articles available both online and in print.
Brand Yourself Like a Rockstar
I found a great resource I wanted to share with the class regarding applying branding principles to marketing yourself or your personal brand. Read the article below for the principles that apply to both branding individuals and branding comapnies. Also download a free PDF titled:
by Rockable Press or click on the right sidebar for more tutorials and tips and tricks from Rockable Press.
The Secret Behind Justin Bieber’s Brand Success –
Here a great article from Forbes Magazine writer Adam Allenson (image via Wikipedi)
As most in the movie theater for the showing of the documentary “Never Say Never” (including my 8-year-old daughter), watched in awe as its subject, Justin Bieber, flipped that wonderful hair off his wonderfully cherubic face, I watched in awe as his first-class management team, including Usher and Scooter Braun, skillfully carried out the tenets of Branding 101. It’ s not without good reason that this flop-top-pop star has become the successful brand he has, the reason or, rather, reasons, being as follows.
1. Overnight never happens overnight.
While it may seem that Justin Bieber and any number of other strong brands magically appear overnight, this is not the case. It takes laser focus on a clear objective delivered consistently and with due diligence over a period of time to win hearts and minds, especially in this very competitive, noisy marketplace. Justin did his time playing in shopping malls and in parking lots from Cleveland to Syracuse, and visiting radio station after radio station with his finely tuned act, all while remaining conscientiously attentive to his musical concept. Brands that succeed, be it an Apple or a Jet Blue, a Boyz II Men or a Bieber, ensure they stick to the basics, do the basics well and never veer from what they want to stand for in the minds of consumers.
2. No detail is too small
The experience–and reputation–of a brand is the sum of its parts, no matter how big or small this part may be. Even with its breadth and depth of inventory, Zappos wouldn’t be Zappos without the quick and friendly e-mail follow-up or its super easy return process. Be it his vocal coaching, his hair stylist, his back-up singers or his choice of public relations initiatives, those in charge of the Justin Bieber brand, including Justin himself, know that one inauthentic move, one missed detail, one non-Bieber incident, could make non-Beliebers out of his fans
3. Tell your own story
If you don’t say it, who will? Except maybe the millions of people on YouTube or with Twitter accounts. The best brands grab hold of the message they want to communicate and they communicate it in a style commensurate with the image they want to evoke. Take Unilever’s Dove brand, for instance. Starting with its brilliant “Evolution” video, in which a lovely young women is morphed into a stunning, but unrecognizable version of herself by means of make-up and heavy photo-shopping, the Dove brand team continues to build on its idea that every woman deserves to feel beautiful just the way she is. It’s a campaign that’s lasted and, more important, outlasted its many online parodies. “Never Say Never” was a brilliant way for the Bieber brand team to tell its story and, just as brilliantly, get it out there when the media wind was at its back. When you’re on a roll, do what you can to keep the momentum going.
4. Keep good company
Or, said another way, the company you keep can help define your brand. Gatorade gets a burst of branding energy from its association with professional sports brands, and Visa, a healthy lift from being associated with the Olympics brand. These alignments are smart because they’re in line with how these brands want to be–and are–perceived. In similar spirit, Justin Bieber’s brand image gets serious street cred from his association with American recording artist, dancer, and all-around super-star Usher, not to mention the likes of Miley Cyrus, Jaden Smith and Ludacris.
5. Oh, yes. Make sure you’ve got a good product.
I did say I enjoyed watching “Never Say Never,” didn’t I? And although it was partly because I appreciated the branding acumen of the Bieber team, the kid can sing. He’s personable. He’s professional. All in all, he’s good at what he does and he is what he says he is. At the end of the day, if a brand can’t deliver on expectations and do what it’s supposed to do competently, if not better than all the rest, well, it should keep its day job. Justin, in my branding book, you’re doing okay, kid.