Looking at Competitors is Like Looking in a Rear View Mirror…

While watching a very interesting and relevant title on lynda.com titled how to pitch ideas, I came across this quote that I couldn't pass up on posting by Charles Warren whose title is Manager of Mobile User Experience at Google.

"New ideas don't come from competitors, looking at competitors is like look in a rear view mirror because whatever they are doing now they thought of a year ago. Nor does it come from blogs or the media, [because everybody reads them] you can't out read the competition; the most reliable way of looking at the future is by looking at the people you want to serve. find your audience and serve them well." – Charles Warren – Manager of Mobile User Experience at Google


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