How to Custom Design Wordmarks

This week in Corporate Communications we are going to focus on on original wordmark design. In order to explain the process I use, I am showing some examples of my own work and some of the inspiration resources I use. Later this week I posted the entire process in the "Classroom" section of this blog. Below are some examples of my custom wordmark work:

Personal identity for collegue Richard Ybarra

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Shag Baby: identity for clothing line

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Preliminary Design for Creative Posse

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For more of my lettering work click here.


And now some of the images I photographed for inspiration while in New Orleans. New Orleans is one of few older cities that have made efforts to preserve their buildings and architectural heritage, including the wonderful signage. So for two years I have going there to photograph the signs of New Orleans.

Here is an example of the type of images I shoot for reference. To see more Download Images_no.



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