Educaid Box a Non Profit Start-up to Raise Funding for School Supplies
The concept is a non-profit that sells educational supply boxes to help under privileged students K-12 by providing a way for people to purchase and donate much needed schools supplies.
Objective:
Students are tasked with coming up with an idea for a product to manufacture, distribute and market online. This project requires design thinking skills, teamwork, and project management skills as well as the ability to write a business model that is viable in today’s marketplace.

Homepage

Brand Identity Standards

Personas of Target Audience

Packaging Prototype

Internal Package

Brainstorming Process

Shopping Cart Page

Product details page

Billing Info. Page
“A non-profit organization made up of three creative thinkers trying to make a difference.”
Executive Summary:
Lack of school funding in low income families equal a negative impact on a child’s opportunity to learn. Forty percent of low-income district schools don’t get a fair share of state and local funds. EDUCAID Box wants to help the future generations get the education they need and deserve.” Below is a video of their presentation at the end of the quarter.”
Team Members: Thania Gutierrez, Rachel Stafford and Vanessa Villasenorcame
Matt Hartless, creative director for Creative Priority, a San Diego based design firm specializing in brand and marketing urban brands, ironically took my team-based class 7 years ago. Now after opening a successful independent design firm Matt returned to share his knowledge and experience and possibly help to get some of the projects funded.
Here is a clip from the student presentation – watch the video.
Check out the campaign on Behance
Copyright September 2015 Thania Gutierrez, Rachel Stafford and Vanessa Villasenor all rights reserved. Do not copy without permission.