Collateral Design

Objective: Create a brand identity for a product that helps people to think better, faster and more creatively. The product is unique because it offers testing before and after the product is taken in order to track the effectiveness. New customized formulas can be created to suit the needs of the individual. The product is made from natural herbs and nutrients.

Challenge: Demonstrate the unique product benefit using an information design approach.

Deliverables: brand identity, business package, package design for product samples and sell sheet and motion graphic that describes the process.

Credits: Designed by Kayla Edenburgh, student The Art Institute of California – San Diego

Watch the motion infographic that  demonstrates the unique product benefit.

 

Copyright 2015 Kayla Edenburgh all rights reserved – do not copy without permission.

Back to Student Showcase…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s