Collateral Design

Objective: Create a brand identity for a product that helps people to think better, faster and more creatively. The product is unique because it offers testing before and after the product is taken in order to track the effectiveness. New customized formulas can be created to suit the needs of the individual. The product is made from natural herbs and nutrients.

Challenge: Demonstrate the unique product benefit using an information design approach.

Deliverables: brand identity, business package, package design for product samples and sell sheet and motion graphic that describes the process.

Credits: Designed by Kayla Edenburgh, student The Art Institute of California – San Diego

Watch the motion infographic that  demonstrates the unique product benefit.


Copyright 2015 Kayla Edenburgh all rights reserved – do not copy without permission.

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