Corporate Communications

Objective: To design a brand identity system for a new spa for women specializing in all natural products and promoting a healthy lifestyle.
Class: Corporate Communications

Designer: Jessica Diaz

Instructor: Lindsey Baker

Screen shot 2014-03-17 at 1.53.44 PM

Process: Students start out by creating mood boards, brainstorming and developing the brand identity. For the website, the planning starts with a sitemap and wireframe, then web layouts. Finally a promotional item was required to serve to build brand recognition and word of mouth advertising.

Early Concept Work:

Screen shot 2014-03-17 at 1.54.35 PM

Brand Identity and Web Process

Screen shot 2014-03-17 at 1.54.46 PM

copyright 2012 Jessica Diaz – all rights reserved

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