Working with Clients – the design process

I came across this article in the New York Times about the redesign of the famous NY restaurant Tavern on the Green's logo. As is the case many times, the client didn't know exactly what they wanted and the designer (Designer: Nicole M. Hagedorn) went through 17 versions before coming up with a final solution that the client accepted.

I like to show this type of example to my students, since I know that they often get frustrated with me (I usually do know what I am after — stronger, more unique design solutions) for pushing them to continue to try different design solutions, when they have settled on one to fulfill an assignment. This process is typical in working with clients even though most of us don't enjoy it – it is part of the design process. If you only have one idea and you are married to it, what will you do when the client rejects it?

Here is the original logo:

Screen shot 2013-10-29 at 10.50.53 AM















Here is the final solution:

Screen shot 2013-10-29 at 10.50.14 AM















Credit Designer: Nicole M. Hagedorn


Worldstudio AIGA Scholarships Help The Next Generation of Diverse Creative Talent

Pivot moves into production

One of the 2013 Idea Award winning projects, Pivot, is moving into the production phase. With a boost from their Design Ignites Change award money, the product–discrete messaging about human trafficking hidden inside a sanitary pad–has moved beyond the prototype phase and is ready to go into production. They launched an Indiegogo campaign to raise funds in order to produce 20,000 units, which is the minimum order required by their vendor. Please consider supporting to help get this valuable information to potential human trafficking victims.


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We Launching Entrepreneurs Again!

We are kicking off the second quarter of offering a class in Designer as Entrepreneur at Art Institute of California, San Diego and I thought a great way to start is by posting this intro video to Indie Game: the movie, an award winner at the Sundance Film Festival. By the way check out the awesome work from last quarter’s class here:Design Team 2 – Design Entrepreneur check the links on the right sidebar.

Indie Game: The Movie was one of the first feature films to be born on Kickstarter. It was funded in part by two successful crowd-funding campaigns. It premiered at the Sundance Film Festival in 2012, where it won the Best Editing Award in World Documentary Cinema and was optioned by Scott Rudin.

Copyright Basics: How to Create Your Work and Keep It, Too

Is another business taking credit for your work? Our Legal Expert shows you how to prevent this from happening to you again.

Q: I’ve started a small home-based business making customized T-shirts, menus, mouse pads and other products. I take a picture and add designs or text to it. Recently, I did some menus for a business that just wanted a few. They asked me to put my business name and telephone number on them. I delivered the menus with everything they asked for. Then they took the menus to someone else and had copies made. The person who made the copies took my name off and put their own name on them, so it looks like they made the menus. Is there anything I can do to stop this? How can I keep this from happening again?

A: No one is allowed to steal your work and put his or her name on it. These things are protected under copyright laws. To get protection for your work, you have to meet three requirements:

1. The work has to be original, although it doesn’t have to be the only one of its kind.

2. There must be something tangible to the work-it can’t just be an idea. A mouse pad, T-shirt or menu is tangible.

3. The work must be in a protected category-art, sculpture, books, music, movies, videotapes, photos, software programs or other creative materials. Your graphic designs, photos and text would definitely qualify.

Read the entire article at :

Blender’s Eyewear Schools Budding Entreprenuers at AICA-SD

Ace of Shades Blake Jensen and his business partner Chase Fischer started Blender's Eyewear just over a year ago. Last week they visited a new class I started teaching this quarter on design entrepreneurship at the Art Institute of California-San Diego. They wanted to explain the options, challenges and advantages of starting your own business right out of college. Here is part one – note: the video was an afterthought so if you can excuse the shaky camera work on my part, I think you will find it worth watching. For more information on where to buy the sun glasses or to see their inspiring work, visit their web site: Blenders Eyewear

Aica students

Left to right: Chase Fischer, Francesca Zanuso (who helped set up the visit) and Blake Jensen





LbI couldn't resist getting into the picture, I think the shades look cool on me don't you?


Richard Koci Hernandez celebrates the art of iPhoneography—how to shoot, enhance, and share photos with an Apple iPhone. The course covers an actual iPhone photo shoot and includes details on how to select and edit photos using a variety of iOS apps and how to interact with the vibrant iPhone photo community by sharing photos using the popular Instagram app.