What Makes a Website Successful?

As I mentioned in a previous post, my Project Study class is assigned a web project. One of our concerns will be: what makes for a website successful? I have compiled a list of web sites for my students to team up and analyze. Below are the questions I posed to them and the list of sites they are to visit. What do you think about any or all of them?

Method: Each team will be given one site to review for the class. They will post a comment and also present their views to the class. They may not all agree but that's okay, it makes for better dialogue.

Questions: Answer these questions when you comment on the site that you are assigned. Be prepared to talk about these points when your team presents:

  • What is the purpose of the site?
  • Is it well branded?
  • Does it evoke an emotional response?
  • Can you guess who their target audience is?
  • When you are on the site, is the "brand story" immediately clear?
  • Does the site do one or more of these things? Entertain, Inform, Sell.
  • Is it easy to navigate?
  • Is here a reason to return to the site?

  Picture 3
image sole propery of The Jag Studio

Here are the list of websites:

Team 1 please address: http://www.jag-jeans.com

Team 2 please address: http://www.andrew-maxwell.co.uk

Team 3 please address: http://www.hoodlamb.com

Team 4 please address: http://www.book-by-its-cover.com

Team 5 please address: http://www.loisjeans.com

Team 6 please address: http://mnatwork.com

Team 7 please address: http://www.hel-looks.com

Team 8 please address: http://www.lebauchoir.com

IF YOUR NOT IN THE CLASS FEEL FREE TO PARTICIPATE! Post a comment addressing the questions listed above or add your own points. Or post a link to a website you think is great and tell us why. Let's discuss what makes a web design great.