Did Twitter’s Touchpoint Video Hit the Mark?

When tweeting about a free jewelry giveaway that I am running for Valentine's Day on Etsy I noticed that Twitter was featuring a video on their homepage about the new features coming soon!

Since we have been discussing "brand touchpoints" in my Corporate Communications class, I decided to post the video for my students to comment on. Let's see what they and you think about how effectively this video connects with the target audience.

Questions: What message was communicated and was it communicted clearly and convincingly? What did we learn here that we didn't know before about Twitter? How would you rate the video on a scale of one to ten?