The Circular Economy

A circular economy is restorative and regenerative by design, and aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.

TO LEARN MORE go to: and play the game below.

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In Package Design I encourage students to apply the theories of the circular economy to package design. It is important for their clients to stay competitive, the circular economy is good business sense as resources are preserved throughout the production and life cycle of the product. it is good for the planet and the people as resources are preserves and waste is lessened dramatically enough to change the world today.

This video provides a good explanation of what a circular economy is, why it is important to all of us and our planet; and how we can persuade the companies we but our products from to adopt it.

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For more information on how you apply the circular economy to your business Check out the following links:

Watch video circular economy overview

Learn what the CE terminology means and how to apply it to developing a circular economy design project

Package Design of the NEAR future

Watch video on the disruptive innovation festival

Topics/events covered at the Disruptive Innovation Festival

CE100 – corporations getting on board

How CE is applied to packaging

Examples of package design for the circular economy

Further information on the circular economy:

Suppliers of ecofriendly materials:


I was asked to teach a new class on Design Entrepreneurship at the Art Institue, where I am a faculty member. So I will be posting lots of resources for you creative types that wish to eighty six your day jobs and start a creative service or product business that you LOVE!

Here is the premise for class: the students will team up in groups of three or four and they will create a product that both solves a need and they will enjoy producing to sell. I can’t wait to see what they come up with – they are always amazing me with their ideas so this should really be interesting. We have had a couple of successes from me stirring the pot in my classes. First there is Sweet Bricks, a confection company that started from a class project and more recently Blender’s Eyewear, cool shades for college students at great prices. I mentioned these projects to our new academic director and the next thing I know is I’m teaching a class on entrepreneurship (insert shrill scream:0).

I have been involved in R&D and product testing for my own recent endeavers. I have had a few product launches myself with varying success. I have been truly embracing the design thinking mantra of rapid prototyping and failing OFTEN, and I have learned a lot that I will be sharing here with you and for my students. But enough about me– let’s see what we can drum up from my research. I will try to post at least once a week and maybe more often, I thought I would start with posting this video of a talk given by Kate Bingaman of Portland at the Creative Mornings event. I would love to hear what you think, so don’t hesitate to comment.

Portland/CreativeMornings – Kate Bingaman Burt from CreativeMornings/Portland on Vimeo.