Dove’s Brand Building Evoloution Commericial Nails It!

This commercial is a bit of brilliant branding for Dove. While all it competitors are lying to us by showing 16 years old models and promising that their product will make our 40 something plus skin look like that in thirty days – finally a brand tells the truth and does it by building our self-esteem. Watch the Dove campaign video called “Evolution” — maybe some of the other beauty brands will soon evolve.