Identity Design | Web Design | Collateral Materials

Client Brief: Design a brand identity that personifies the companies unique position, which is to be the first inter-tribally controlled private equity firm in the United States. It is the first and only fund of its kind to bring together two (or more) sovereign Indian nations and a prestigious financial institution.

Creative Strategy: The client requested a dream catcher and the feel of the old American southwest. The logo was designed with particular reference to the flower of life which is formed by the threads in the Dream catcher; the flower of life is a universal symbol with multiple meanings including unity. The colors palette is taken from images of the earth, the rocks, the sky and the plants of the southwestern deserts of the U.S.